Millennials spend billions on Halloween for social media fame: survey
By Ed Zwirn
Welcome to a boo-tiful new world.
Halloween used to be an occasion to spook your neighbors in person, with costume and candy sales driven by trick-or-treaters and/or those looking to make the scene at parties and clubs.
But even as Halloween continues to generate strong retail revenue, not only is the shopping (and influencing) migrating online, but so are the venues at which costume purchasers intend to strut their stuff — with Instagram and Snapchat taking the place of face-to-face encounters.
- Over 44 million people are affected by student loan debt Comments Off on Over 44 million people are affected by student loan debt
- Brick-and-mortar shops are surviving the retail apocalypse Comments Off on Brick-and-mortar shops are surviving the retail apocalypse
- Study says CEOs should keep making the big bucks Comments Off on Study says CEOs should keep making the big bucks